Marketing Manager – Mid Sized Law Firm

Job Type:  Marketing - General

Location:  London

Working for a mid-sized legal practice based on the edge of the City of London this role would be ideal for a marketing manager looking to work in a fresh, ambitious environment. Duties will include:

• Create and execute marketing plans for the firm including specific product launches to drive business growth
• Support business development projects and key promotions to maximise acquisition of new clients
• Help develop and implement strategic marketing plans to build awareness of the firm’s brand and services to existing clients
• Implement best practice SEM/SEO approaches including paid advertising and on-page optimisation for all platforms
• Identify trends and insights, and optimise return on investment and performance based on the marketing data
• Provide in-depth reporting, analysis and insight to relevant partners, highlighting the story behind actual and forecasted performance
• Manage a marketing advisor and marketing assistant

You will ideally have the following experience:

• Ideally experience gained in the professional services or legal sector
• Commercially aware, you will have a successful track record in the achievement of marketing and business development objectives
• You will have managed tight deadlines across multiple projects and various stakeholders, and be able to solve problems as they arise
• Familiarity with basic technology applications and content management systems including Google Analytics
• Experience of managing and mentoring junior members of staff